Mobile marketing suggested depending on the type of keywords in which a business aims to target. Spokesman for Pixl8, Jonathan McLellan explained that mobile website’s standing can increase campaign’s success. This can be achieved through use of key search terms like smaller brands dominate the rankings by targeting one single, wide-reaching keyword. He commented: “It would make more sense to target less used phrases related to its specialty.”Search term should be broader in order to achieve the campaign’s success– such as ’search engine optimization (SEO) for finance sector website’.
After a report by Internet Advertising Bureau Europe and InSites Consultancy, found that 70 per cent of search engine users stop browsing after scanning the first 20 results of a query, because they have usually found what they are looking for in those first results.
Advisers can no longer ignore Mobile Marketing as almost everyone had a phone & companies are becoming more successful channels with Google & apple. The another face of Mobile marketing is Bulk SMS marketing it also becoming a popular way among business carriers. The iPhone manufacturer bought mobile advertising network Quattro Wireless in a deal worth $275 million (£173 million), while the search engine giant purchased AdMob in 2009 for $750 million earlier this week.
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