Banking Mobile App. Can Improve Customer's Response Just By SMS Pushing

A recent report shows that SMS campaign to promote a mobile banking app is a very quick and appropriate way to aim produce benefits than any other medium.

In last November, a O2 partnered Scottish bank bring out a SMS advertising to promote its new mobile banking iPhone app. associated with O2 media. A purely targeted SMS campaign settled down to send a SMS message to customer of the bank on their iPhone device. The data that have been used is highly secure by using a secret code which matches information with O2 opted-in iPhone subscriber in order to provide purely focused campaign even though keep up absolute user-privacy.

Finally in the end, the 20% response rate was generated after 1,00,000 hits on downloading for its application. This response really gets a appreciable level which is come after the campaign. Without any doubt the way of campaigning through iPhone and SMS promotion finds a new height of success.

The application developer had been receiving a considerable number of mail in an hour that is telling story of success of this application. This specific campaign also comes out with a new abstract called O2 Money that is active venture between the operator and the bank customer. This allows band customers to use pre-paid Visa card.
Without data from O2 media in terms of iPhone-users and anonym zed sort-code information, bank wouldn’t have been able to produce the results they did. Carriers around the world need to take note and learn from O2’s example

Vodafone, Google Nexus One coming along

The celebration is high on edge for mobile users after an official confirmation made by communication giant Vodafone on 'Nexus One'mobile phone.

Vodafone spokesperson announced Wednesday “I can confirm that Vodafone is the first operator to partner with Google to offer the 'Nexus One' in Europe, starting soon in the UK, in a few short weeks,” Vodafone also in early discussion with Google to introduce 'Nexus One' in France, Germany and other European countries later in this year. “No detail on pricing and precise timing has yet been made, but that will come in a few weeks.”

The smart phone lovers making it popular by send free SMS to each other.

The smart phone device will manufacture association with Taiwan electronics group HTC, knocking a face to face challenge to Apple's top-selling iPhone.

Customers can buy 'Nexus One' directly from any Google web store. The subsidy has to be offers soon after a contract with Vodafone. Few agencies might takes help of Bulk SMS software for campaigning.

Independently, a spokeswoman of O2 said "We have been following Google's announcement with interest.

"We have been following Google's announcement with interest," said a spokeswoman for O2, which is the British division of Spanish telecoms group Telefonica.

"We welcome innovation in our industry and have already seen devices such as the Apple iPhone and Palm Pre has a huge effect on the way people use their mobile phones."

She added: "We have no current announcement to make about supporting the 'Google Nexus One' but we will continue to review and refresh our product range to ensure we meet the demands of our customers."

Thanks: Yahoo!