In last November, a O2 partnered Scottish bank bring out a SMS advertising to promote its new mobile banking iPhone app. associated with O2 media. A purely targeted SMS campaign settled down to send a SMS message to customer of the bank on their iPhone device. The data that have been used is highly secure by using a secret code which matches information with O2 opted-in iPhone subscriber in order to provide purely focused campaign even though keep up absolute user-privacy.
Finally in the end, the 20% response rate was generated after 1,00,000 hits on downloading for its application. This response really gets a appreciable level which is come after the campaign. Without any doubt the way of campaigning through iPhone and SMS promotion finds a new height of success.
The application developer had been receiving a considerable number of mail in an hour that is telling story of success of this application. This specific campaign also comes out with a new abstract called O2 Money that is active venture between the operator and the bank customer. This allows band customers to use pre-paid Visa card.
Without data from O2 media in terms of iPhone-users and anonym zed sort-code information, bank wouldn’t have been able to produce the results they did. Carriers around the world need to take note and learn from O2’s example
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